I specialize in business strategy, blockchain tech, and marketing communications.
Web3 Work
01
Aug 2022 – Ongoing: I was approached by the team at Degen Distillery, to be an advisor to their project, based on my past experience in the wine world, and building a Web3 community around it.
I am supporting the brand in the following areas:
- Advise on the technical aspects of integrating blockchain and distributed ledger technologies with the business operations, which could involve smart contracts for automated transactions, or integrating NFTs (Non-Fungible Tokens) as a part of a reward or loyalty system.
- Keep the company updated on the latest developments in Web3 technologies and blockchain regulatory environments, helping to navigate changes and implement effective strategies.
- Support the team in ensuring security, scalability, and decentralisation aspects of the Web3 technologies employed.
- Advising on strategies for community-led growth, allowing members to take part in the brand’s evolution. This could involve decentralised governance models where community members have voting rights on key decisions.
02
April 2022 – May 2023: After speaking to the team and seeing what they had built, I was astonished by their unique creations. I joined the team as the Marketing Manager for JPunksNFT to help support the project’s trajectory.
I supported the brand in the following areas:
- Creating and implementing a marketing and PR plan for the brand to raise global awareness.
- Enhance the brand’s NFT presence to new collectors and grow secondary markets sales.
- Connecting the project to other VCs, philanthropic, and capital raise potential.
- Sourcing partnership opportunities within the Web3 space to leverage the brand’s position.
- Creating IRL and digital experiences that will elevate the brand’s engagement and growth.
03
March 2022 – September 2022: I took an incredible position to work alongside some of the industry’s brightest stars and become the Chief Commercial Officer at Zone Six LLC. Here is a link to our Zone Six Pitch Deck – Read More.
As the Chief Commercial Officer, I am supporting the company in the following areas:
- Performing consultancy services for existing and new clients.
- Acquiring new opportunities for the organization to grow its client base.
- Supporting the development of client work: Marketing plan, Implementation, Business/Industry analysis, Content creation, etc.
- Creating new partnership opportunities with existing communities, projects, and legacy brands.
- Elevating the brand’s position through personal connections and support networks within the industry.
04
March 2022 – September 2022: After speaking to Jareth Mansfield, I quickly realized 2 things. 1 – This human has a solid gold heart. 2 – They needed some help to get them to where they wanted to be. So, I took a position on their board of advisors to support the brand in its endeavours.
As a Member of the Board, I support the brand in the following areas:
- Building out the brand pitch deck, visuals, new website, and associated media communications.
- Creating a marketing and PR plan for the brand to gain global awareness.
- Raising awareness for the project in the Web3 space.
- Connecting the project to other VCs, philanthropic, and capital raise potential.
- Sourcing partnership opportunities within the Web3 space to leverage the brand’s position.
05
Feb 2022 – April 2022: Working alongside the team as Marketing Advisor for Ape Gang. With a large, established following of dedicated members and a revenue stream that would put most NFT projects to shame, it was a no-brainer for me to want to team up with an OG project such as this.
As the Marketing Advisor, I support the brand in the following areas:
- Implementing more striking visuals across all platforms.
- Redesigning the website to give new potential buyers a better overview of everything that Ape Gang has to offer.
- Fine-tuning the marketing plan for the upcoming voxel collection launch.
- Raising the awareness for Ape Gang in the gaming community through targeted Spaces and traditional PR.
- Positioning Ape Gang as a thought leader by creating more content related to the NFT industry as a whole.
06
Dec 2021 – December 2022: I spoke to Garret Nathan at the end of last year, and when I learned of what he wanted to do, my words were: “Anything I can do to de-fuck the planet, I will do.” With that, I became the Marketing Advisor, NFT Design Consultant, and Project Overseer.
In this position, I am supporting the brand in the following areas:
- Creating the concept for the NFT project.
- Sourcing the means to build and create the concept.
- Managing the artist and project relations and workflows.
- Redesigning the pitch deck for the brand alongside other brand assets.
- Creating a marketing plan for the NFT drop and sustained brand growth.
- Connecting the brand to other people in the traditional and Web3 space.
07
June 2021 – Dec 2021: The Bored Wine Co. is a unique offering to the Bored Ape Yacht Club and Mutant Ape Yacht Club members. It allows all holders of the YugaLabs NFTs, to apply to have their Ape or Mutant’s likeness designed on a case of 6 fine wines.
I created, orchestrated, and managed the Bored Wine Co. and all related communications and operations.
- Managed social media presence across Twitter, Instagram, LinkedIn, Facebook, YouTube, Reddit, etc.
- Created the Social media communications, visuals, and branded documents for the company
- Implement and manage relationships across investors, collaborators, and artists in Web3
- Developed the concept and supported the development build of the Website
- Organise and implement a social media strategy targeting key verticals and influencers
08
Mar 2021 – Dec 2021: After a few months of penetrating Web3 as an independent NFT artist, I saw an opportunity to support WiV Technology as their Creative Director. Here is an overview of what was achieved within 9 months:
- Managed social media presence across Twitter, Instagram, LinkedIn, Facebook, YouTube, Reddit, etc.
- Created the Social media communications, visuals, and branded documents for the company
- Implement and manage relationships across investors, collaborators, and artists in Web3
- Created the whitepaper and Website for $WiVA token alongside all the social media communications
- Organise and implement a social media strategy targeting key verticals and influencers
- Created, orchestrated, and managed the Bored Wine Company and all related communications
- Conceptualised and started building a Web3 game in The Sandbox Game (Release 2022)
- Led the design and development of the new brand website https://wiv.io/
- I designed, and BitTrees built, the worlds 1st Wine emporium in Crypto Voxels (Mid-Town Mall)
Web2 Work
01
Original Software, UK
Head Of Marketing, Digital Consultant
02
Hyster-Yale Group, EMEA
Social Media Specialist / Digital Content Creator, Digital Consultant
03
Testo Limited, UK
Marketing Communications Manager, Social Media Consultant
Ready to get started?
I am ready to bring your project into the metaverse! Are you ready to take the leap?